Our best-selling
Watches
The core of max twelve
Maximum freedom, 12 months a year
Max Twelve is a fully independent brand born out of the spirit of adventure, and bravery to push beyond the status quo. Max Twelve isn’t just about creating exceptional timepieces; it’s about inspiring self-expression, fostering community, and celebrating the journey that come with daring to live life on your own terms.
For more details, explore the Max Manifesto
The core of max twelve
Swiss machine engineering precision
By encorporating technologies from medical and machine engineering, Max Twelve have pioneered new technologies in the watch-making sphere.
The production process of a Max Twelve is made-to-order from start to finish. All parts are made in Switzerland, and the final assembly is done one by one, in-house in Zürich.
The core of max twelve
Independent watch brand
By being a fully independent brand, Max Twelve is free to innovate and will never be held back by bureaucracy and corporate limitations. All our watches are born out of passion and hard work, in close collaboration with the Max Twelve community, and with only the best materials, fully sourced in Switzerland.
The core of Max Twelve
Engineering excellence
The art of designing a product, with minimal components, while achieving optimal functionality.
All processes are continuously optimized and documented according to lean principles, to ensure precise repeatability, for every single watch.
Brand values & committment
The max Twelve Manifesto
Max Twelve is more than a brand, it's a way to experience life. Explore the characteristics below; the Entrepeneur, the Expert, the Adventurer, and the Host.
The adventurer
Fueled by passion and creativity, the Adventurer celebrates freedom, creativity, and exploration. It’s about embracing challenges, pushing boundaries, and crafting experiences that inspire curiosity and adventure at every turn.
the expert
The Expert characteristic represents the spirit of marrying Swiss tradition with modern innovation, fostering trust, transparency, and sustainability.
the entrepreneur
This characteristic embodies the spirit of entrepreneurship, blending engineering precision with bold innovation. Our commitment to pushing boundaries in design, materials, and technology drives us to challenge the status quo and redefine the future of watchmaking.
the host
This characteristic represents connection, creativity, and joy. It’s creating a space for community, celebrating individuality, and encouraging moments of fun and self-expression. A reminder to embrace life and share it with others.
Shop the look
Shop the look
