Max Twelve
Watches
The core of max twelve
Maximum freedom,
Twelve Months a Year
Max Twelve is a fully independent Swiss watch brand rooted in Zurich engineering, born from a spirit of adventure and the courage to push beyond the status quo. Max Twelve isn’t just about creating exceptional timepieces; it’s about inspiring self-expression, fostering community, and celebrating the journey that comes with daring to live life on your own terms.
For more details, explore the Max Manifesto
The core of max twelve
SWISS ENGINEERING DNA
Max Twelve brings technologies and manufacturing processes from precision engineering and medical technology into contemporary Swiss watchmaking.
From CNC machining and laser-cut titanium to hand-ground surfaces, Torx screws and anodized titanium, engineering is visible in every detail.
All key design-defining components are manufactured in Switzerland, while every Max Twelve watch is hand-finished and assembled in our own atelier in Zurich.
The core of max twelve
Independent watch brand
Being fully independent gives Max Twelve the freedom to create, innovate and follow its own path. From new technologies and unconventional designs to individual customer ideas, independence gives us the freedom to bring ideas to life.
The core of Max Twelve
Engineering excellence
The art of designing a product, with minimal components, while achieving optimal functionality.
All processes are continuously optimized and documented according to lean principles, to ensure precise repeatability, for every single watch.
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