The creation of a masterpiece
Watchmaking
MECHANICAL ENGINEERING MADE VISIBLE
New technologies
Max Twelve brings technologies from precision engineering and medical technology into contemporary watchmaking, opening new ways to create a Swiss watch.
A REAL WATCH ATELIER
From 3D CAD design to final hand-finishing and assembly, every Max Twelve comes together in our own watch atelier in Zurich.
FREEDOM TO CREATE
Being completely independent gives Max Twelve the freedom to innovate. On request, even your own idea can be brought to life.
The making of a max twelve
MORE THAN SWISS MADE
For Max Twelve, Swiss Made goes beyond the movement and the label. The complete watch case and dial are produced in the Canton of Zurich, including hand-grinding and anodization in our own atelier.
Max Twelve stands for local manufacturing, local value creation and social responsibility.
Transparency is part of our commitment. Discover our Swiss manufacturing partners
The making of a max twelve
DO YOU RECYCLE?
If you do, some of it might just find its way into a Max Twelve. The complete case is manufactured from Green Steel provided by Swiss Steel Group, made with at least 95% recycled material.
Local manufacturing means shorter transport distances, helping to reduce the environmental footprint.
The making of a max twelve
LASER-CUT & ANODIZED TITANIUM DIALS
Max Twelve is a pioneer in bringing these technologies into watchmaking. The dial has no printed design. Its shapes are cut directly through the titanium using precision laser technology.
The titanium is then hand-ground, creating its unique fingerprint, and anodized in our atelier. The applied electrical voltage defines its mesmerizing metallic colours.
Inspired by anodizing processes from medical technology.
The making of a max twelve
Diamond-Like Precision
Have you ever seen such sharp, precise edges on a watch? Probably not.
Why? Most watch cases are die-cut and pressed into shape. This process forces the material to flow, inevitably rounding the edges.
At Max Twelve, the case is CNC-milled, allowing exceptionally defined edges and geometric precision, a hallmark of Max Twelve design.
The making of a max twelve
CNC SURFACES WITH CHARACTER
Machining traces are not hidden. Visible milling patterns on the twelve bezel facets and CNC turning grooves along the side are a deliberate part of the design.
Combined with hand-ground case surfaces in different grinding directions, they create a dynamic, contrasting finish that defines the unique character of Max Twelve.
The making of a max twelve
THREE-PIECE CASE
A rock-solid three-piece case construction. The bezel and caseback are CNC-turned from solid round bar, while the middle case is CNC-milled from a solid block, with substantial wall thicknesses of over 6 mm.
Six functional industrial Torx screws engage directly with threaded inlays in the caseback, clamping the three parts together like a sandwich.
You can feel the solidity the moment you hold it.
The making of a max twelve
REGULATED IN OUR ATELIER
Every movement is run in for 24 hours before assembly. Once completed, each Max Twelve is individually tested and regulated on a timegrapher in our atelier.
The final regulation is performed on the fully assembled watch, reflecting the actual condition in which it will be worn.
Engineering excellence
Achieving more with less. At Max Twelve, the movement and dial mounts are machined directly into the case, eliminating unnecessary components and creating a simpler, more robust construction.
THE PRINCIPLE OF CNC TURNING
A subtractive manufacturing technology from mechanical engineering, used to produce the bezel and caseback of every Max Twelve.
INSIDE THE MAX TWELVE ATELIER
WITH FOUNDER FABIAN LEHNER
Max Twelve was founded with a vision: to bring technologies from Swiss precision engineering into watchmaking, enabling its wearers to express their character through unique design, high-quality materials and durability.
Meet founder and mechanical engineer Fabian Lehner, Dipl. Ing. ETH, on a tour through the Max Twelve atelier.
Questions about the watches?