Transparency about our local production

While many "Swiss-made" watches rely on non-Swiss sourced components, Max Twelve deliberately selects local Swiss partners.

We believe luxury should support the people, skills and industries behind the products we create. This is why Max Twelve openly shares the Swiss manufacturing partners behind its key components. This level of transparency is highly unusual within the watch business.

The complete Max Twelve watch case and dial are produced in the Canton of Zurich, Switzerland. Hand-finishing, assembly, regulation and testing are carried out in the Max Twelve atelier in Zurich, Switzerland.

Wearing a Max Twelve is not just about design, but also about the values you stand for: entrepreneurial courage, local value creation and expressing your individual uniqueness.