LUXURY CAN AFFORD LOCAL PRODUCTION

Wearing a Max Twelve is not only about design. It is also about the values you stand for: entrepreneurial courage, local value creation and responsible manufacturing.

While many Swiss Made watches rely on globally sourced components, Max Twelve deliberately goes further. Key design-defining components are manufactured in Switzerland, with the complete watch case and dial produced in the Canton of Zurich.

We believe luxury should support the people, skills and industries behind the products we create. This is why Max Twelve openly shares the Swiss manufacturing partners behind its key components.