FROM ROUND TO TWELVE FACETS
Most watches are created with a round bezel. But for Max Twelve founder and engineer Fabian Lehner, this was simply too conventional.
The idea came overnight: to break the round shape with twelve facets, two between each pair of Torx screws. The result is a distinctive geometry, somewhere between a circle and a hexagon, that has become a signature of Max Twelve design.
Swiss made. But different.
Think beyond the conventional
We believe what you wear should reflect who you are. Your watch is part of that. It expresses your personality, your uniqueness, and the values you care about.
Max Twelve Values
LUXURY CAN AFFORD LOCAL PRODUCTION
The complete Max Twelve watch case and dial is produced in the Canton of Zurich, Switzerland.
Hand-finishing, assembly, regulation and testing are carried out in the Max Twelve atelier in Zurich, Switzerland.
Max Twelve places high importance on local value creation, responsible manufacturing and long-lasting, repairable products. For Max Twelve founder Fabian, the future of luxury is rooted in values. Beyond design, materials and exclusivity, it should reflect how and where a product is made. This philosophy is at the heart of Max Twelve.
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